Designing shopping centers with signs: interior and exterior Outdoor advertising can set or develop the concept of interior and exterior design of the building. Pointers an example is the signs that can be found at intersections, in the park area, in large shopping centers, public places and government agencies. Everywhere the function of such designs …
Branding and outdoor advertising: a sign for a butcher shop A sign for the Springfield Butchers meat shop from Xtra Shiny is a comprehensive solution for outdoor and indoor advertising When you or the chosen agency fits together, you get a more powerful and targeted advertising message. How it implements, for example, a sign for …
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Cinema signs – how to refuse interactive without losing viewers Interactive signs are still an expensive dream, so business owners and outdoor advertising developers have to be content with affordable means of production. The question is how to make outdoor advertising with motion effect without interactive elements? It turned out to be quite simple, and …
Outdoor and indoor advertising of a cinema in Guangzhou Today we want to tell you about an amazing cinema, whose outdoor and indoor advertising has already become iconic in the advertising market and is an example of design art. We are talking about the cinema “Jingyi” in the Chinese city of Gongzhou. It is a …
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Popular types of signs Today we will touch on a trivial issue and tell you what popular types of signs look like. This information will help you correctly and technically correctly form the terms of reference for the implementation of outdoor advertising. And we will do it with conditional filtering: from cheaper to more expensive. …
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New Year’s window dressing in examples and photos The outdoor advertising agency, in addition to other services, offers New Year’s window dressing, which we are trying to implement outside the box and taking into account the customer’s budget. Of course, foreign experience helps in this. We bring to your attention a small selection of photos …
What is a city design code, and how does it affect the design approval of outdoor advertising We have already touched on the issue of creating an entrance group for a store, including a sign, a firewall, citylights and lightboxes in our article on the activities of Bill Bernbach. But effective advertising is not the …
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Advertising sign, light boxes and volumetric letters – price Cost remains the cornerstone when ordering outdoor advertising. In a separate publication, we decided to list what determines the price of an advertising sign? First of all, from the structure itself, its size, type, type of installation and materials used for the production of outdoor advertising. …
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E-commerce advertising versus facade advertising structures When starting a business, many entrepreneurs face the dilemma of choosing a way to promote. At the moment, the most relevant are considered two options for “promotion” – advertising in e-commerce and facade advertising structures. Although these two types of customer acquisition are completely different, we tried to compare …
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Professional brand management through the eyes of a backlit sign manufacturer A backlit sign is one of the first types of advertising to promote a store, restaurant, cafe, salon or service center. Backlighting helps to expand the functions of facade advertising and increase coverage, as well as to realize an effective design of the facade …
Brand management in the production of illuminated signboards Read More »